Proof of concept in the Metaverse marketplace
One of the most exciting use cases for the metaverse is proof of concept, in the real world if you have an idea for a new concept or theme it’s going to take a lot of time and money to bring your idea to the marketplace, the test being how many people you can get through the doors. Even if you create a minimum viable product to test the water, you still need to create your brand, you need a property, ok you can rent this or use an existing asset if you have it. You need to equip your unit front and back of house, gather a team of staff, get menus produced…. It goes on and on!
In the future you will be able to design and code your branded outlet on a screen, then into VR as a 3D digital twin, you can easily make design changes, see multiple options of fonts, colours, decor etc etc. Then you can rent a virtual space in the metaverse marketplace and launch your concept in front of the avatars and see how attractive your concept is, the avatars you are appealing to are real people and you need to appeal to people, you can even get feedback from your virtual customers, easily make tweaks and changes and once you’ve proved your concept in the metaverse you can push it into the real world already knowing that the concept will appeal to real people.
By having a digital twin of your new concept you will be able to walk through your consept, make changes and use it to; illustrate the concept to funding partners and suppliers, train staff and continue to use it as a test space, move tables around, change equipment around from one side of the kitchen to the other, you can do what you want. Keeping in contact with your tribe (stakeholders) you can test new menu items and test price points.
Clearly proof of concept in the metaverse is going to be far cheaper than the same process in the real world but where do you want to place your digital restaurant, the metaverse is a big space? New virtual worlds seem to be being announced weekly from many different sources.
Each metaverse has a different target audience and will be populated by people with different demographics. Metatown, for example is a UK based metaverse with a UK feel to it, other metaverses are going to be more popular with an Asian audience, others with a US audience, some are aimed at younger groups, so it’s important to look at your target audience in the real world and try to pair it with a comparable metaverse location.
There’s a place for everyone at the metaverse table. My role is to advise small to medium sized hospitality companies on web 3.0 strategy and to build tools to enable them to integrate and evolve their brands in the metaverse. If you want to touch base and have a chat please reach out and we will set up a free no obligation initial call on +44 7393 731707. John Curtis Multiverse Hospitality Ltd.
