Hoteliers: ADD 10% to Your Average Room Rate
What if you could lift your average room rate by 10%—without spending a penny on refurbishments or slashing availability? The secret weapon isn’t new furniture or fancy tech. It’s your online reputation.
Why Reputation Pays (Literally)
In today’s booking landscape, your online reputation is not just a reflection of your service—it's a pricing tool. Guests no longer base decisions on location or price alone. They compare reviews, star ratings, and those all-important platform scores. And when your hotel has a glowing reputation, you unlock real pricing power.
Take the case of a well-positioned Exmoor hotel, which recently reported a 9.7% year-on-year increase in average room rate through Booking.com. The only major change? They achieved a “Fabulous” rating on the platform.
"Guests are happy to spend a bit over their budget if they have the reassurance that they are going to get a better product," said the hotel’s General Manager.
This isn’t an isolated case. It’s part of a wider trend: travellers are willing to pay more for peace of mind.
Booking Platforms Reward Quality
OTA platforms like Booking.com, Expedia, and Google Hotels don’t just show your price—they push your reputation front and centre. A half-star improvement can:
Move your listing up in rankings
Increase conversion rates
Reduce cancellation rates
Justify higher prices
In short, your Review Score = Revenue Score.
The ROI of Reputation Management
Investing time (or a little money) in your online presence brings high returns. Consider:
Responding to reviews—promptly, professionally, and helpfully
Monitoring guest feedback across all platforms
Proactively addressing operational issues that recur in reviews
Encouraging positive reviews through follow-up emails or check-out conversations
A Modest Change, a Major Gain
Improving your Booking.com score from “Very Good” to “Fabulous” may not sound like a big leap—but it can be worth thousands in extra revenue per year. And it's achievable with consistent effort and a focus on guest satisfaction.
In an era where travellers research more and trust peer opinions over marketing claims, managing your reputation isn’t a “nice to have”—it’s a revenue strategy.
Ready to boost your score and your bottom line?
At Multiverse Hospitality, we specialise in AI-powered reputation management that helps hotels like yours track, respond to, and elevate guest feedback—so you can charge what your experience is truly worth.
