Gamify your stuff

What is gamification? Most people think that gamification means turning your products or services into some kind of online game, but what it really refers to is the back end, using game tech/code/language to build your website and applications.  Developers use software and platforms from the gaming industry  to build your site and web 3.0 apps.  The software programs used by developers are called games engines, the main players being Unity games engine and Unreal engine.

Gamification also can refer to the way it engages it’s users, see how absorbed people can get in a game, wouldn’t it be awesome to get that level of attention when people are viewing your products and services or are on a training course? Gamification creates pleasure in the brain, business is trying to learn and emulate that method to improve user engagement. 

Gamification is therefore the art of making content more attractive and absorbing to the viewer, it breaks information down into smaller, learnable chunks and moves on, when one chunk of content is absorbed to the next chunk and so on.

Advergames or Gamevertising are adverts inside of a game, it can create chatter for your brand or a specific event without being shouty in your face advertising that is becoming so tedious now. 

So the easiest way to get into this would be to place your products or logo into the background of an existing game, preferably a game that has some relevance to what you do as a company.  This form of background advertising is more acceptable to the audience and one can expand it by setting up links for players to click through to extended content, contact details etc.  You might want to talk to the game owner about allowing your products / services to be earned in the game, like offering a prize or bonus for game players.  This prize can be products, NFT’s or privileged content access to bind your brand further into the game. 

Moving up a step you might develop your own game, or mini game, now this can get expensive but with all the automation and game builder software available one can now make a fairly simple game without too dramatic a price tag.  How about a pizza delivery game, if you sell pizza, with multiple obstacles for the driver to overcome to complete the game, you can bring your menu into the game, locallise it perhaps.  If you have accommodation, maybe produce a housekeeping game, see how quickly people's avatars can service a room following a checklist, just think of some type of gameplay that involves what you do.

There’s a place for everyone at the metaverse table. My role is to advise small to medium sized hospitality companies on web 3.0 strategy and to build tools to enable them to integrate and evolve their brands in the metaverse.  If you want to touch base and have a chat please reach out and we will set up a free no obligation initial call on  +44 7393 731707.  John Curtis Multiverse Hospitality Ltd.